Marketing is the biggest untapped opportunity in private capital.

Work With Us
What We Do

We grow private equity and venture capital portfolio companies in ways their operators didn't know were possible.

There is revenue sitting inside your portcos that the current marketing setup will never reach: audiences no one's built for, channels no one's run properly, and creative that's never been made. We work inside your portcos to find it, build it, and convert that untapped potential into measurable revenue.

New Audiences

We identify demand your operators haven't segmented and build the targeting to reach it.

New Channels

We activate the media and distribution paths that drive incremental growth.

New Creative

We develop messaging and campaigns tailored to the opportunity your portco hasn't pursued.

Find, Build & Convert

We turn untapped marketing potential into measurable revenue.

Brands we've supported

SwiftshipsPÜR-ISHHCSN CollisionFinBladeAIICS ArabiaOakville Dental StudioPedco SupplyFirstOntario Credit UnionPavin Caffè
First Class FlooringCredcon ContractingKeystone RoofingHarmonyVernonRoofing & SolarAjax RoofingHondaExpedia
02

You've already seen our work. Now picture it inside your portfolio.

Proof across revenue, spend, and scale.

$75M+
In revenue generated for clients
$20M+
In annual ad spend managed
200+
Companies advised
03
OUR PROCESS

How we operate

We audit the company against the thesis. We build the path from today to the outcome the hold requires. We run it, and we re-plan when the mandate changes.

01

Audit

  • Current KPIs, channels, unit economics
  • Competitor benchmarks
  • Your thesis, hold period, exit plan
02

Custom A-to-B Plan

  • Target KPIs and expected outcome
  • Channel mix and sequencing
  • 3–6 month roadmap to get there
03

Execute & Re-plan

  • Weekly reporting in PE terms
  • Quarterly re-audit against targets
  • Updated for add-ons, focus shifts, exit prep

We tailor our services to your fund's lifecycle

Pre-Acquisition

Fund Priority

Validate the thesis and size the upside

What Gradient Does

Determine the key demand drivers and size the marketing-led revenue opportunity

KPIs We Prioritize

Revenue opportunity, CAC benchmarks

First 100 Days

Fund Priority

Stabilize, cut waste, secure quick wins

What Gradient Does

Fuel marketing growth in the areas with real demand, and launch the channels that prove it

KPIs We Prioritize

CAC, ROAS, payback period

Value Creation

Fund Priority

Grow revenue, then expand EBITDA

What Gradient Does

Scale the creative, paid, and retention programs that compound revenue

KPIs We Prioritize

Revenue growth, EBITDA margin, LTV:CAC

Exit Prep

Fund Priority

Show buyers accelerating growth; final value push

What Gradient Does

A final, concentrated marketing spend push built to show buyers accelerating growth

KPIs We Prioritize

Growth rate, retention, attributed revenue

04
INDUSTRIES

Real work. Real numbers. Across the sectors private capital actually invests in.

Consumer Products

US-based skincare brand

  • $0 to $400K per month in 2 months
  • 20–100 creatives tested every week
  • Creator-led UGC and full-funnel conversion copy
Industrials

Middle East commercial shipbuilder

  • 5× revenue growth in 12 months
  • Zero to four active social channels
  • 12–15 posts per month around vessel launches and handovers
Home Services

DMV-area roofing contractor

  • 60% revenue growth in a 4-month engagement
  • 1,180+ leads generated in 14 days
  • Cost per lead cut from $66 to $2.34
Healthcare

US digital health company

  • $0 to $50K MRR in 6 months
  • Paid acquisition built from creator-led demand
  • Conversion and lifecycle systems in place before scale
Technology

Enterprise AI software company

  • 40% ARR growth in 90 days
  • B2B acquisition moved from founder-led to paid
  • Enterprise funnel from cold ad to signed contract
Infrastructure

Middle East infrastructure firm

  • 25% revenue growth in 8 months
  • $1.9B investment opportunity introduced
  • Inbound rebuilt into a pre-qualified pipeline
Get in touch
A conversation is the first step.
Bring us in at diligence, the 100-day plan, or the quarter the numbers stopped moving.
Get in touch